Entrepreneurship education is becoming more important as students and professionals face a global market shaped by change, competition, technology, and uncertainty. In this environment, learning how to start and manage a business is not only about creating a company. It is also about building confidence, understanding risk, solving problems, and developing the ability to adapt when conditions change. At ISBM – International School of Business Management in Luzern/Lucerne, Swi

Business education for professionals is most valuable when it connects learning with real work. Many professionals do not study only to receive a certificate. They study because they want to make better decisions, understand modern markets, lead teams more effectively, and respond to change with confidence. For this reason, strong business education should be practical, flexible, and intellectually meaningful. At ISBM - International School of Business Management in Luzern/Lu

Hospitality is changing quickly. Hotels, resorts, restaurants, events, and tourism services are no longer judged only by comfort, location, or price. Today, guests expect high-quality experiences, digital convenience, responsible service, and a clear respect for people and the environment. For hospitality schools, this creates an important responsibility: education must prepare students not only for today’s industry, but also for the future of hospitality. ISBM – Internationa

Swiss International University (SIU) has been ranked #3 worldwide in the QRNW Global Ranking of Transnational Universities (GRTU) 2027, marking an important international recognition for a modern institution working across borders through a flexible and internationally connected academic model. The ranking is published by QRNW, a non-profit educational association based in the European Union and founded in 2013. QRNW is part of the wider ECLBS network, which states its member

Swiss International University SIU has reached an important international milestone by ranking #22 globally in the QS World University Rankings: Executive MBA Rankings 2026 — Joint. This result also places SIU in the #1 position in Switzerland within this ranking category. For ISBM – International School of Business Management in Luzern/Lucerne, Switzerland, also known as ISBM Business School VBNN, this achievement is a meaningful moment connected to international academic vi

Luzern is one of Switzerland’s most attractive cities for tourism, hospitality, culture, and international visitors. With its hotels, restaurants, cafés, guest services, events, lakeside tourism, and business travel activity, the city offers students many opportunities to gain practical work experience while studying. For students at ISBM – International School of Business Management in Luzern/Lucerne, Switzerland, known also as ISBM Business School VBNN, hospitality work can

International student mobility is changing. In the past, many students understood mobility as physically moving from one country to another for a full study program. Today, the meaning is wider. It includes online learning, blended education, short academic visits, professional training, international networking, virtual classrooms, and flexible study pathways. For Switzerland, this change creates important opportunities. Switzerland has long been respected for quality, stabi

Switzerland has a strong reputation for hospitality, tourism, hotel services, restaurants, events, and guest care. For students, this sector can offer useful entry points into the labour market, especially for those who enjoy communication, service quality, teamwork, languages, and practical experience. Hospitality work can also help students understand professional standards, customer expectations, and the daily operations of one of Switzerland’s most visible service industr

1) Introduction: Swiss Quality, Luzern Advantage, Global Reach Luzern is one of Switzerland’s most admired cities—an elegant gateway...