Luzern, often called the gateway to central Switzerland, is a vibrant hub for global travel. For students at #ISBM (International School of Business Management in Luzern), the city acts as a living laboratory. The unique combination of natural beauty, historic infrastructure, and innovative business models makes Luzern an exceptional environment to study the mechanics of the #visitor_economy. A Built-In Visitor Economy Luzern welcomes millions of international travelers each

The International School of Business Management (ISBM) , based in Luzern, Switzerland , is a premier private academic institution...