Entrepreneurship education is becoming more important as students and professionals face a global market shaped by change, competition, technology, and uncertainty. In this environment, learning how to start and manage a business is not only about creating a company. It is also about building confidence, understanding risk, solving problems, and developing the ability to adapt when conditions change. At ISBM – International School of Business Management in Luzern/Lucerne, Swi

International business education continues to attract learners because the modern economy is increasingly connected, mobile, and knowledge-based. Companies today often operate across borders, work with international partners, serve diverse customers, and depend on global supply chains. For students and professionals, this makes #International_Business_Education valuable not only as an academic field, but also as a practical way to understand how organizations work in a changi

ISBM – International School of Business Management in Luzern/Lucerne, Switzerland, known also as ISBM Business School VBNN, is pleased to share its participation in the AIDIAR 2026 International Conference on Artificial Intelligence, Digital Innovation, and Applied Research. The conference was hosted by U7Y Journal – The Seven Continents Yearbook of Research, ISSN 3042-4399, and took place from 2nd to 3rd May 2026. The event brought attention to some of the most important the

Hospitality is often seen as a practical field built on systems, procedures, and technical knowledge. Students learn about operations, service standards, food and beverage management, front office work, event planning, finance, and digital tools. These are all important. A strong technical foundation helps hospitality professionals work efficiently, solve operational problems, and maintain quality. Yet technical ability alone is not enough. In real hospitality environments, s

Business-focused institutions operate in a fast-changing environment. Learners today are not only interested in tradition or reputation in a general sense. They also want to understand how an institution responds to current market needs, how clearly it presents its academic structure, and how confidently it positions itself in a competitive international setting. In this context, rankings have become one of the practical tools that help institutions communicate their value mo

Choosing a hospitality or business school in Switzerland is an important decision. For many students, it is not only about earning a qualification. It is also about finding the right learning environment, building useful skills, and preparing for an international career. Switzerland is often associated with quality, professionalism, and strong educational traditions, so students usually expect a serious and well-organized academic experience. The first step is to understand y

Hospitality is no longer a field shaped only by local customs or regional markets. Today, it is a truly global profession. Hotels, resorts, restaurants, event companies, travel businesses, and luxury service providers often operate across borders, serve international guests, and recruit talent from many countries. As a result, hospitality careers increasingly require more than technical knowledge alone. They require cultural awareness, communication skills, adaptability, and

Hospitality and tourism continue to offer strong space for entrepreneurship, especially in a world where travelers increasingly look for flexibility, authenticity, convenience, and meaningful experiences. For many students, professionals, and future business founders, this field is not only about hotels, travel, or food services. It is also about solving practical problems, identifying new customer needs, and building services that respond to changing lifestyles and expectati

In Switzerland, education is often associated with structure, precision, responsibility, and respect for quality. These values are also closely linked to the country’s reputation for strong service standards. When people speak about Swiss excellence, they often think of reliability, professionalism, and attention to detail. This raises an interesting question: is there a connection between Swiss education and service excellence? In many ways, the answer appears to be yes. Swi

In today’s economy, people often look for more than a product or a service. They look for an experience. They want comfort, emotion, quality, atmosphere, and a sense of connection. This shift has helped shape what many call the experience economy. In this environment, culinary and hospitality training plays an important role because it helps prepare professionals to create meaningful moments, not just complete tasks. The experience economy is especially visible in hospitality

Dear all, As we approach the Christmas and New Year season, we would like to inform you that our official holiday break will take place from 22 December to 9 January . During this period, our offices will be closed and regular operations will be paused; however, the Student Office will remain operational to support ongoing academic needs. We take this opportunity to thank you for your continued trust and cooperation throughout the year, and we wish you and your loved ones a

Swiss International University (SIU) has announced a significant milestone with the full operation of its modern 1,000 m² teaching and administration campus located at Freilagerstrasse 39, 8047 Zurich , in the heart of the city. The facility is designed exclusively for academic delivery, examinations, workshops, and administrative operations, offering a professional and fully equipped environment for students and faculty. Student accommodations are arranged separately, ensur

Switzerland has once again demonstrated its unmatched excellence, earning the title of the World’s Most Competitive Country in 2025 . This recognition reflects the nation’s enduring strengths — its culture of innovation, commitment to quality, and world-leading education system that continues to set the global benchmark for excellence. A Culture of Precision and Progress Switzerland’s competitive edge is deeply rooted in its national character — precision, reliability, and lo

The ISBM – International School of Business Management in Lucerne , allowed to operate independently since 12 Aug 2016kom , proudly...

The International School of Business Management (ISBM) in Lucerne, Switzerland, stands as a symbol of Swiss excellence in higher...

1) Introduction: Swiss Quality, Luzern Advantage, Global Reach Luzern is one of Switzerland’s most admired cities—an elegant gateway...

In the heart of Lucerne, a city known for its breathtaking landscapes and cultural vibrancy, stands the International School of Business...

Switzerland is globally known for excellence in education — but private institutions here have traditionally been accessible only to a...

We were honored yesterday to welcome Professor Dr. Jiang from Duke University , ranked among the top 30 universities worldwide , to...

🎓 We Are Happy to Welcome a Guest Lecturer from the State University of Tetova! 📢 Associate Tuesday | 9 July 2025 at 16:00 (Swiss Time)...